Snoop Dogg becomes co-owner and investor of Swansea football club saying it’s ‘an underdog just like me’ | UK News

Snoop Dogg has become a co-owner and investor of Swansea, with the US rapper hailing the Welsh football club as “an underdog that bites back, just like me”.

The former Premier League club, which plays in the English second tier, confirmed the US rapper and producer plans to use his own money to invest in it, Sky Sports reports, although it didn’t disclose financial details.

“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” the music icon said in the announcement.

“The story of the club and the area really struck a chord with me,” he added. “This is a proud, working class city and club.

“An underdog that bites back, just like me.

“I’m proud to be part of Swansea City. I am going to do all I can to help the club.”

Swansea’s American owners, led by Brett Cravatt and Jason Cohen, are trying to grow the Championship club’s global brand and increase commercial revenue.

Snoop Dogg, 53, who has 89m followers on Instagram and more than 20m on X, helped launch the team’s 2025-26 home shirt last weekend.

Read more from Sky News:
One child dies after coach crashes on way back from school trip
Antarctica’s oldest ice arrives in UK for analysis on climate shifts

The club ownership group said: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile.”

Luka Modric, who recently signed with AC Milan from Real Madrid, joined Swansea’s ownership group in April.