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Tommy Hilfiger has tapped Jisoo as the face of its fall 2024 campaign, with the Blackpink singer starring in a series of photos promoting the brand’s new “modernized prep classics.”

Jisoo shot the campaign photos in New York City, showing off Tommy’s new collection at the park and in a double-decker bus. The brand says the photos “capture her individual personality with a uniquely Tommy twist” while “embracing the vibrancy and bustle of New York.”

Jisoo sports a number of new Tommy pieces for the campaign, including a boxy navy tweed jacket and classic Breton-striped cardigan in one pic (similar cardigan here), and a camel wool coat and denim skirt in another. The complete collection will roll out on Tommy.com throughout the fall.

Jisoo first teased a potential partnership by appearing at Tommy Hilfiger’s Spring ’25 show at New York Fashion Week. The singer has also been spotted wearing the brand on multiple occasions in the past. In a press release, Tommy Hilfiger calls Jisoo “an undeniable force in the world of K-Pop,” adding that “her confidence, serenity, and powerful presence truly set her apart, showcasing a style that is uniquely her own.”

“Partnering with Tommy Hilfiger is a dream come true,” the singer adds. “I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity – that resonates deeply with who I am.”

Jisoo is the latest K-pop star to partner with Tommy Hilfiger. The brand also tapped Stray Kids for a fall campaign, after dressing the group as this year’s Met Gala.

You can shop the pieces seen on Jisoo and all of the new fall line at Tommy.com.