M&S adds Valentine’s Day perfume for just £12 to bestselling range

There’s just a month to go until Valentine’s Day, so its time to start thinking about what you’re going to buy your loved one this year to show them how much you care. 

Multiple brands have been conjuring up limited-edition products in time for the yearly day of love, and if you’re on the lookout for something affordable you may want to consider M&S’ offering for 2025.

Perfume is one of the most popular Valentine’s gifts to buy, but buying a designer fragrance is a costly endeavour. If your looking for a gift for under £20, Marks and Spencer has just launched the Valentine’s Limited Edition Amore fragrance for just £12.

It comes in a pink and red bottle, and joins the popular but affordable ‘Discover’ range, which includes men’s and women’s perfume and bodycare products.

The Amore eau de toilette is described as having a ‘romantic floral scent’, with notes of iris, jasmine and bergamot, and although scents can be tricky to choose, at £12 it could be worth the gamble, especially as the recipient won’t have to spend much to replace it if they do like it.

Alternatively, if you’re unsure which scent to choose, you could opt for one of the M&S sets, including the Share the Love Fragrance Duo Gift with special Valentine’s themed packaging, or the Discover Eau de Toilette Trio Gift Set with three scents to try – Pink Pepper, Soft Iris and Velvet Amber.

M&S is a one-stop shop for gifting, and the choice doesn’t stop at fragrance, as there’s also a wide selection of flowers, including the Dozen Red Rose Bouquet with Bellante Prosecco for £35.

Or if you’re looking for a gift to enjoy during a cosy night in, the Pamper Gift Bag is a great option, costing £35 for two mini proseccos, chocolates, a candle, hand wash and lotion.