‘Astonishing’ Armani Diamonds perfume for cut by 50%

A good scent is a real staple. It can elevate your mood, add a certain ‘panache’ to the way you’re feeling and can earn you a few compliments too!

But as every discerning fragrance fan may be aware, often you end up having to dig into the higher end of the budget for a quality scent. So finding the Emporio Armani Diamonds She Eau de Parfum cut by 50% at Debenhams (reduced to between £31-£40, all prices correct at time of writing) is a real treat.

Not only is Armani considered a high-end, luxury brand, but it’s a scent brimming with duality too. As the brand says, it’s a perfume “inspired by both the past and the present, the traditional and the modern”. It also reflects the “sparkle, strength, brilliance and sexiness” of the wearer.

The bottle is a striking design and has been likened to holding a diamond in your palm, while the engraving of the unmistakable Emporio Armani eagle is luxurious. But what else does the perfume promise? Well, the rose is often seen as a symbol of femininity and combined here with a touch of litchi and raspberry, offers up a really complex scent.

From the fruity and floral fragrance family, this scent also has as its heart notes lily of the valley, patchouli and freesia, with base notes of vetiver, amber and vanilla.

And Debenhams shoppers are very happy. One five-star review said: “Absolutely lovely. First time I’ve tried it. Lasts all day And what a bargain”. A second said: “Beautifully designed bottle Long lasting scent Smells amazing Great price Quick delivery”. A third said: “Amazing fragrance astonishing price, great value for money.”