Kanye West’s Yeezy online shopping platform taken down over swastika T-shirts | Ents & Arts News

Kanye West’s Yeezy online shopping platform has been taken down after selling T-shirts featuring a swastika.

The rapper, also known as Ye, used a Super Bowl commercial on Sunday to send people to his website to buy the clothing emblazoned with the Nazi symbol – an image often used by the extreme-right.

The ecommerce platform Shopify, which hosts many online shops and businesses, has deactivated his site.

Shopify said in an emailed statement to Sky News’ partner network NBC News: “All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify.”

West’s representative is yet to respond to a request from NBC for comment.

The white T-shirts featured a black swastika on the front and were the only items for sale on the front page of yeezy.com.

No text or explanation accompanied the $20 (£16) item, just the letters “HH-01”, which the Anti-Defamation League (ADF) said was code for “Heil Hitler”.

West’s site showed a notice from Shopify which said the store was “unavailable”.

The decision to sell the T-shirt triggered widespread criticism, including from the ADF which posted a statement on X on Monday, describing the shirt sales as “further proof” of West’s antisemitism.

The organisation, formed to combat anti-Jewish bigotry and discrimination, explained that the swastika was adopted by Hitler and “continues to threaten and instil fear in those targeted by antisemitism and white supremacy”.

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West has in recent days been posting antisemitic messages on X, as well as writing “I love Hitler” and “I’m a Nazi”. His account then had a “sensitive content warning” added to it before he posted a final message.

“I’m logging out of Twitter,” he wrote. “I appreciate [X owner] Elon [Musk] for allowing me to vent.”

After his account was deactivated on Monday, his spokesperson Milo Yiannopoulos issued an explanation.

“Ye is an intergenerational artist and icon who continues to redefine the limits of creativity and free expression. He has deactivated his X account for the time being,” he said in a statement.

The Campaign Against Antisemitism was joined by Friends star David Schwimmer in calling for Elon Musk to remove West from X over a string of offensive posts.

One of the most successful figures in hop-hip, West built up a fashion brand called Yeezy which began as a collaboration with Adidas. But the German sportswear giant cut ties with him in 2022 over his antisemitic remarks and eventually reached a settlement in October.